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SQLSaturday #144 Sacramento: Northern California Makes Its Mark!

2012/08/13

After a much needed 6-week break in travel, my FY2013 adventures began at Sacramento’s very first SQLSaturday. Having lived there long ago, I was a little leary of Sacramento in the middle of summer, but was pleasantly surprised to arrive at record low temperatures in the 70s. It made for a beautiful weekend at what was a superbly run event!

Let’s start with the speaker dinner. More and more organizers are hosting the dinner at a home versus a restaurant. It makes for such a nice environment for conversation and for being able to move around and talk to everyone without being confined to a table. For SQLSaturday #144, one of the organizers, Will Meier [t], hosted the dinner and prepared all the good eats, featuring North Carolina-style BBQ right down to the slaw. Dinner entertainment was provided by another organizer, Angel Abundez [b|t], who sang and performed an amazing array of upbeat music via, of all things, a harp. Don’t believe me? Check out the unique treat here.

Onto event day and a quick look at what worked well and lessons learned. The event had to be moved from a local university to a hotel late in the game, which always makes me nervous because of costs involved with hotels. SQLSaturday budgets typically can’t afford such a venue, but the Courtyard Marriott gave the team a really good deal because they were in a crunch. The hotel provided the back lobby area for registration, which was one of the smoothest registrations I’ve seen for a first-time event.

Sacramento used SpeedPASS and never had a line waiting at check-in. The team did a great job the week before the event reminding registrants to pre-print and cut their SpeedPASS. In the first hour registration was open; only eight attendees hadn’t pre-printed their SpeedPASS. Lead organizers Eric Freeman [b|t] and Dan Hess [b|t] were pleasantly surprised, but the team was prepared for the worst case, having pre-printed and organized all the SpeedPASSes in advance. Now, they know they won’t have to go to the extra effort and cost at their next event.

The hotel provided four meeting rooms and the hallway in front of those rooms for the sponsors. It also catered a nice variety of box lunches, which included some of the best wraps I’ve ever eaten. However, although the event’s final head count was around 200, it did have an unexpected high dropout rate, so a lot of pre-ordered lunches based on registration numbers had to be donated.

The Sacramento event had a few factors working against it. Two other events were going on in town the same day, one of which was the State Fair in its final weekend. Why would anyone go to a State Fair when they can be going to a SQLSaturday? 🙂 While the DBA in the family might have preferred the SQLSaturday, their family likely had other desires. The lesson here would be for event organizers to do more messaging the week before the event to make sure those who have made other plans opt out. A lot of people fear they are spamming the week before the event, but we’ve seen that the SQLSaturdays with lower percentages of no-shows are typically those that have done a lot of messaging those last few days. It really does help organizers get a more accurate headcount and keep costs down.

Something else to mention on the topic of competing activities in your area, especially since it has affected two recent events, is to be sure you check with your local Better Business Bureau (BBB) before locking in your date. The BBB should know in advance if any major events are happening in your city the same day you are looking to host your event.

Those who didn’t attend SQLSaturday #144 missed a great lineup of speakers, including a fantastic Women in Technology (WIT) lunch panel including PASS Board member Denise McInerney [b|t], PASS WIT Virtual Chapter leader Meredith Ryan of The Bell Group [b|t], Microsoft SQL Server MVP and author Kalen Delaney [b|t], Confio’s Janis Griffin, and Cal State’s Helen Norris. The event sponsors filled the entire hallway and then some, with Southwest PASS Regional Mentor Phil Robinson [b|l] helping me at the PASS table. Team organizer Mitch Bottel [b|t] scored SQLSaturday temporary tattoos at a great price for all the attendees – you know I had to sport one of those! The end-of-day raffle was in the back lobby area with plenty of room to spare, and the After Party was on the back deck at Chevy’s overlooking the Sacramento River, a perfect setting for an evening of networking.

The Sacramento team made its mark on the SQLSaturday map, hosting a very successful event. This makes two Northern California events in just 4 months and the attendance at both SQLSaturdays shows that this region is definitely hungering for more dedicated SQL Server training.

From → SQLSaturday

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